Naranja de Valencia

Descripción: Un grupo de productores y exportadores hicieron uso de la IGP, Indicación Geográfica Protegida, que garantiza que las naranjas que distribuyen en todo el mundo se cultivan en Valencia, beneficiándose así de su reconocida calidad. El nombre de esta marca es muy claro y muy directo: Naranjas de Valencia—o Valencia Orange, en la versión inglesa. Todas las aplicaciones de marca giran en torno al punto de venta: cajas, bolsas de malla, carteles, bolsas, camisetas para fruterías y una página web. En el logotipo destaca sobre todo la palabra Valencia, ya que la presencia de las naranjas, expuestas en sus cajas o bolsas de malla, hace casi innecesario decir de qué producto se trata. La tipografía elegida, san serif, ha sido modificada para evocar los tipos tradicionales utilizados a mediados del siglo XX en las etiquetas de diseño naranja, actividad que tuvo un gran desarrollo en la primera mitad de ese siglo. La identidad de marca tiene otro elemento esencial que complementa el logo. Acompañamos el logo con una ilustración que funciona como patrón motivo para ser utilizado en otros soportes, como papel de regalo, carteles, bolsas, sitio web, etc. / Description: A group of producers and exporters made use of the PGI, Protected Geographical Indication, which guarantees that the oranges they distribute around the world are grown in Valencia, therefore benefiting from their renown quality. The name of this brand is very clear and very direct: Naranjas de Valencia—or Valencia Orange, in the English version. All the brand applications revolve around the point of sale: boxes, mesh bags, signs, bags, t-shirts for fruit shop vendors and a website. In the logo, the word Valencia stands out most of all, as the presence of the oranges, displayed in their boxes or mesh bags, makes it almost unnecessary to say what the product is. The choosen typography, san serif, has been modified to evoke the traditional types used in the middle of XX century in orange design labels – activity that had a great development in the first half of that century. The brand identity has another essential element that complement the logo. We accompany the logo with an illustration that works as a motif pattern to be used in other media, such as wrapping paper, signs, bags, website, etc.A group of producers and exporters made use of the PGI, Protected Geographical Indication, which guarantees that the oranges they distribute throughout the world are grown in Valencia, thus benefiting from their recognized quality. The name of this brand is very clear and very direct: Naranjas de Valencia—or Valencia Orange, in the English version. All branding applications revolve around the point of sale: boxes, mesh bags, signs, bags, t-shirts for greengrocers and a website. The word Valencia stands out above all in the logo, since the presence of the oranges, displayed in their boxes or mesh bags, makes it almost unnecessary to say what product it is. The chosen font, san serif, has been modified to evoke the traditional types used in the mid-20th century on orange design labels, an activity that had great development in the first half of that century. The brand identity has another essential element that complements the logo. We accompany the logo with an illustration that works as a motif pattern to be used on other media, such as gift wrap, posters, bags, website, etc.